While I wouldn’t consider myself a “commercial” photographer in the strict sense of the word, I do enjoy the challenge of shooting things that are a little different than what I’m used to. Plus, if there are people involved, then it is right up my alley.

I see photography in much the same way as I look at graphic design. You have a problem or need, you create a solution. I feel like that’s a huge part of why I’m able to translate my work as a graphic designer to photographer.

With this, the goal was to shoot promo photos for a local printer, Pacific NW Print & Fulfillment, to use on their website & printed materials so they could get away from having to use the same stock photos as every other printer around.

So I spent some time with the Chris and the crew, dragging my lights around, and seeing what they do while capturing it as well as their personalities through the lens.

They also had me photograph some sample prints (“be fast”) that they ran at 2 other local printers so they could show the quality of their work versus the other guys’ (PNW’s print is on the left).

Here are some of the photos from the shoot as well as a couple of photos of the brochure they produced utilizing the photos.

P.S. If I had to pick a favorite, it would have to be the forklift photo—mostly for the technical aspect. There are 2 different lights being used. One on the overall scene so I could keep the exposure down and the sky blue. But the one that gets me excited is the other light placed in the warehouse to give some extra definition to the boxes. Otherwise they would have been lost in the shadows.