I’m a member of a local photography group called the Inland Northwest Photographers Assembly and we were in desperate need of some branding that would allow us to market ourselves. In addition to photography, my ‘other’ job is working as a graphic designer so I figured I could help.

I designed the series of logos so they would create a strong brand for marketing the INPA that would work in a variety of situations. I don’t think this is an either/or situation, all of these logos could be used in circumstances specific to their strengths. Each of the logos has a description about when it would best be used. I personally prefer black, but if the group came to a consensus on a different color, that’s easy to change.

I showed them to the photogs that showed up at today’s meeting and the response was great.

1.This is the main logo. Used in most circumstances. Can be used on bumper stickers, apparel, etc.

2. This is the first choice of logo when the full INPA title is required. Note that the text is quite small but works fine in larger applications.

3. Specialty photo* fill logo. Can be customized for specific uses such as portrait, wildlife, landscape, etc. when promoting INPA. Should be used judiciously and always with the thin black stroke.

*Special thanks to Steven King for use of the parrot photo.

4. This is the logo used when the full INPA name is required but the size precludes using logo 2. Scales down better than logo 2.